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A Strategy For Making Your Church’s Story Go Viral

Justin Juntunen

Justin Juntunen

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How do we speak about the story of what God is doing through our churches to the communities we seek to engage? How do we hold the tension of being faithful to the Gospel and being culturally relevant? How do we manage this in a world filled with an ever-growing number of social media platforms to moderate?

Michael Gatlin (Senior Pastor Duluth Vineyard – Duluth, MN & National Coordinator Multiply Vineyard) and Dan Wilt (Franklin Vineyard Church – Franklin, TN & Director of Communication for Vineyard USA) have a practical conversation on why the brand of Jesus and his Kingdom is alive and well.

What will you learn from this webinar:

  • Michael Gatlin’s simple social media strategy for pastors.
  • Dan Wilt’s social media strategy for churches.
  • The practical tools for the ABC’s of church marketing.

“Any strategy for telling a story begins with knowing who you want to reach.” — Michael Gatlin

Watch the Full Recording:

[embedyt] http://www.youtube.com/watch?v=O5JL5qTsA6c[/embedyt]

Listen to the Full Audio:


 

Webinar Timeline: 

  • 6:25-7:54 — Jesus was clear who his audience was
  • 7:55-12:53 — Tools for assessing your audience
  • 12:55-16:15 — Assessing the your audience by walking the streets
  • 16:59-18:55 — Reverse hospitality to bring the kingdom
  • 23:00-28:30 — Building the brand of Jesus: Product, identity, experience, and culture
  • 28:59-33:55 — “What we are talking about is viral people” 
  • 34:27-36:14 — The Leader is the Cultural Architect
  • 36:35-44:46 — The Leader as part historian, storyteller, and prophet
  • 49:00-54:35 — Creating a community of brand advocates
  • 55:28-58:58 — Culture: Humans belong, then behave, then believe
  • 59:03-1:04:00 — How to tell compelling stories
  • 1:05:20-1:15:37 — Practical Resources
  • 1:15:37-1:29:38 — Q&A

“Our story going viral starts with people.” — Dan Wilt

Resources:

“Knowing our story may not change what you say, but it will change how you say it.” — Dan Wilt

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4 Men talking together at a Vineyard Conference

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