“Wait a minute… you’re combining marketing and church life?”
Listen, I know what many of you may be thinking about including crass advertising or embracing a consumeristic culture into the life of a local church. Consumerism and biblical Christianity are not a good mix for healthy discipleship to Jesus. In fact, they are antithetical to one another. But that’s not at all what I’m promoting.
I’m talking about marketing from a much bigger perspective. I was recently reading this Seth Godin post on the subject and completely agree with his baseline definition of marketing: “If you need to persuade someone to take action, you’re doing marketing.“
Using this big picture perspective, you and I are doing “marketing” much of the time and in many parts of our lives. In the context of our local churches, when we are inviting people to serve somewhere, we are marketing. When we are challenging folks to get involved in a small group, that’s marketing.
We are persuading the people who attend our local churches to take action, to rearrange their lives to follow the resurrected Christ. It’s what Peter was doing in his Acts 2 sermon right at the birth of the church. It’s what the Apostle Paul was doing in every one of the letters he wrote to the early church.
Just like Jesus is our model for how we do so many other things; how we pray, how we love and serve one another, Jesus is also our model for how we think about and do marketing.
Want to hear more from Michael about marketing?
Check Out The ABCs of Marketing Your Church
Michael Gatlin co-pastors the Vineyard church of Duluth, with his wonderful wife Brenda. The Duluth Vineyard is an amazingly creative and diverse community of disciples who are learning to live out the reality of the presence and power of Christ in northern Minnesota. Michael is also the national coordinator for Multiply Vineyard: a team of men and women located throughout America that encourages, trains, and empowers local churches; as they multiply disciples, leaders and churches.